What is Marketing ?
Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept which is used to make a comprehensive plan of action or a strategy to increase sell, create awareness, improve brand awareness, etc. Marketing creating awareness about business, increasing customer base, growing sales and building brand.
What is Digital Marketing ?
Marketing is all about pass the right message to the right person. In the past, marketing involved cold calling, travelling and meeting people, exhibitions, advertising on TV and radio, newspaper and pamphlet etc.
Now things are changing very fast. Today Marketing is done using Internet and mobiles. That’s Digital Marketing.
Objectives of Digital Marketing ?
- Digital Brand Building: Digital marketing can be used for digital branding and brand promotion. Brands can use social media and digital PR to reach their audience to create brand awareness online.
- Lead Generation: Digital marketing is most effective ways to generate B2B or B2C leads. Companies can use paid or organic ways to get new leads to their marketing and sales funnel.
- Audience Engagement: Engaging with audience is simplified with the help of digital marketing. Brands use social media, blogging, digital PR and videos to engage with their target audience.
- Promoting Business: Digital marketing is most effective way to promote business online and reach more potential buyers using.
- Increase sales: Digital marketing can be used with marketing automation to increase sales and acquire new customers.
- Customer Service: Brands can use digital marketing to connect with existing customers to provide better customer services
Definition/ Fundamentals of Digital Marketing ?
Digital marketing term is used for marketing activities and strategies combined. Digital marketing is bunch of marketing techniques used to connect with target audience using various digital channels. Digital marketing is all about promoting a business using various digital channels. Digital marketing is not limited to promote your business. It’s more about how you can connect with your target audience, potential customers and your existing customers. Digital marketing can also be used for delivering better customer services and customer delight. List of digital marketing topics/ channels:
- Search Engine Optimisation (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Pay-Per-Click Advertising (PPC)
- Display Advertising
- Content Marketing
- Affiliate Marketing
- E-Mail Marketing
- Mobile Marketing
- Digital Video Advertising
- Online Digital PR
- Blogging & Influential Marketing